19 Golborne Road North Kensington London W10 5NY T (0)20 8968 4499 F (0)20 8968 3969 [email protected]   ABOUT US       MyGeneration is unique due to its emphasis on the family, both immediate and extended. The importance of communicating and motivating the whole family is the key to enabling young people to make positive changes for themselves and their families. Parenting is becoming more and more difficult because disproportionate power is gained by peer groups. Today's solutions look outside the family and the community for answers, further degrading the family and community model. Run from within the community, every activity MyGeneration organises is created and implemented with the goal of social education to help replace some of the vital soft skills and confidence missing for many of our children, families and young people. We are based in North Kensington, which is one of the poorest communities in Western Europe, but we also serve our surrounding boroughs such as Westminster, Brent and Hammersmith & Fulham. These initial target regions are bursting with overcrowded estates such as Lancaster West, Roots, Sutton, Peabody, Wornington Green, Henry Dickens, Edward Woods, Queens Park, Mozart, Trellik Towers and others in Shepherds Bush and White City as well as the many streets in-between. These areas are a melting pot overflowing with an abundance of cultures and religions, where there can be language, educational and social barriers for immigrants and the indigenous poorer communities, who lack employable skills, which often create a continuous sense of self-worthlessness and lack of motivation. This repeatedly becomes a characteristic passed on to our children. With many recent high profile shootings and stabbings as well as the incessant drug dealing and gang warfare amongst groups of youths who are little more than children, this is the way of life for many teenagers who live in the UK's sink estates as well as our rural areas. Crime breeds crime and the lives of these children, their families and the community are blighted, generation after generation. The violent effects of this disenfranchisement ripple out to impact on the wider community and society at large. My Generation Statistics Other neighbouring boroughs What's the solution? Core activities   AIMS Our aim is not to manage the problems of our users it is to help them develop the skill and the will to solve there own problems. This we believe is people centred sustainable change. These newly developed skills and attitudes are retained within the family and community then passed on to the children. We see this as the best way to raise aspiration and break the generational nature of under achievement. Home_About Us_Our Supporters & Funders_Projects & Activities_Resource Library_Links © My Generation 2007. My Generation, Incorporated in England and Wales, a Company limited by guarantee Registered Number 5721636, and a Registered Charity Number 1114167, having its Registered Office at Brook Point, 1412 High Road, London, N20 9BH